Phoenix Chemicals (Pvt.) Ltd, manufacturers of GOODEARTH, Highly Activated Bleaching Earths, commenced commercial production in the year 1991. The company has production capacity of 18000 tons per annum The main objective of the company is to manufacture Highly Activated Bleaching Earth suitable for bleaching, refining and de-colourization of animal & vegetable oils, fats, industrial and mineral oils and lubricants from indigenous raw materials. The various grades so produced are of international standard and are in use since last many years by all national and multi-national companies. Its product is being exported to several countries in South Asia, Middle East, Central Asia and North Africa.

The company owns Bentonite mines in the North West Frontier Province and is thus assured of uninterrupted supply of raw materials. The company is professionally managed and employs more than 200 personnel. Our Quality Control department is geared up and determined to provide and maintain impeccable levels of quality in respect of all key properties of Activated Bleaching Earth, spearheaded by the ultra high bleachibilty performance.